ALIY™ Branding & Visual Identity ©2022 @aliycollection @aliystudios
[EN - US] The objective was to create a brand that conveyed its values, having as a tripod the following attributes: Minimalism, Elegance and Versatility.
Aliy Collection™ is a streetwear clothing brand that aims to help work with the mentality of young people due to anxiety, low self-esteem, insecurity and depression, mental health in general.The brand name is the initials of the words that were part of the founder's life until recently in his adolescence, Anxiety, Low Self-Esteem and Insecurity, and the letter Y represents Youth, which is the age group that statistically suffers the most from these problems today.
[PT - BR] O objetivo era criar uma marca que transmitisse seus valores, tendo como tripé os seguintes atributos: Minimalismo, Elegância e Versatilidade.
A Aliy Collection™ é uma marca de roupas streetwear que visa ajudar a lidar com a mentalidade dos jovens devido à ansiedade, baixa autoestima, insegurança e depressão, e com a saúde mental em geral. O nome da marca são as iniciais das palavras que fizeram parte da vida do fundador até recentemente, em sua adolescência: Ansiedade, Baixa Autoestima e Insegurança. A letra Y representa Juventude, que é a faixa etária que estatisticamente mais sofre com esses problemas atualmente.
Logo Process
[EN - US] The logo was designed not to influence the segment that the brand wants to be in the future, so a sans serif font was used to bring contemporary aesthetics to you. The brand does not want to be labeled only in the streetwear segment, but rather a movement that will cover several sub-niches of fashion in the long term, such as high fashion for example.
[EN - US] The logo was designed not to influence the segment that the brand wants to be in the future, so a sans serif font was used to bring contemporary aesthetics to you. The brand does not want to be labeled only in the streetwear segment, but rather a movement that will cover several sub-niches of fashion in the long term, such as high fashion for example.
[PT - BR] O logotipo foi trabalhado para não influenciar no segmento que marca deseja estar no futuro, por isso foi trabalhado uma fonte sem serifa para trazer a estética contemporânea para sí. A marca não deseja ser rotulada somente no segmento streetwear, mas sim um movimento que vai abranger varios subnichos da moda no longo prazo, como o high fashion por exemplo.
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+55 (13) 98881-3879
adm@ayclo.us
www.ayclo.us
+55 (13) 98881-3879
adm@ayclo.us
www.ayclo.us